Ask: Redesign the Eugene Saturday Market site to make it more visually appealing and easy-to-use.
Challenge: The current site is cluttered, confusing, and inconsistent in its design.
Solution: Redesign the site while maintaining the most important content and brand personality. I drew inspiration from their current design, which features a rainbow. I kept the rainbow theme throughout my design and simplified the type used to make the page more flowable and easier to read. I chose a hand-drawn feel for designs on the food and music pages to emphasize the identity of the organization, which features vendors selling hand-made art and other goods. The typeface is interesting without being difficult to read, and the simplified design prevents the site from being overwhelming to visitors.
Mobile Site (click to enlarge):
Tablet Site (click to enlarge):
